Design & food culture

With IDE team

LE DESIGN EN VOYAGE, Ceramic & Food Route

• Marc Chassaubéné, President, EPCC Cité du design – Esadse
• Éric Jourdan, Director, EPCC Cité du Design – Esadse
• Laurence Salmon, Director of Cultural and Artistic Development, EPCC Cité du Design – Esadse
• IDE Team : Mathilde Bretillot, Pierangelo Caramia, Miska Miller Lovegrove, curators of the exhibition ; Marc Bretillot, chef, designer, and gastronomy expert

Moderator : Pierangelo Caramia

Panelists:
• Miska Miller Lovegrove, IDE
• Paolo De Cesare, Doc Service (Italie)
• Ewa Kumlin, Cultural Producer (Sweden)
• Guido Santilio, President, ADI (Association for Italian Industrial Design), Puglia et Basilicata (Italy)
• Jean-Laurent Louis, JLD consulting (Vietnam)
• Laurent Denize d’Estrées, Agence 14 Septembre (France)

This approach seeks to explore the meaning and practice of design in its various forms across different territories, fostering connections between individuals and cultures beyond administrative borders. A historical reference for this approach is the twinning of cities, which represents decentralized transnational cooperation between local communities on a global scale. Food culture, with its agricultural products from various territories and terroirs, is undoubtedly one of the foundational elements of Genius Loci. Through its expeditions, IDE immerses itself in this deeply rooted and ever-evolving human practice. They create relationships and experiment with respect for history and traditions while collaborating with local actors to develop new formulas, forms, and syntheses that align with the contemporary culture of the place. The aim is to compose a language and achieve a broader understanding that transcends the original territory. The research theme chosen by IDE, Ceramic & Food, allows for the exploration of one of the foundational topics of different societies while paving the way for identifying other themes and areas of research that future generations can adopt and put into practice.

Moderator: Pierangelo Caramia

Panelists :
• Éric Jourdan, designer, President, EPCC Cité du design – Esadse
• Nathalie Viot, curator and producer, Craft and Design
• Mathilde Bretillot, IDE
• Annalisa Di Roma, professor et coordinator at the Dicar department, Politecnico di Bari (Italy)
• Patrizia Catalano, Interni (Italy)
• Cendrine de Susbielle, Director of creation, Mobilier National (France)
• Maria Prinz, chef (Sweden)
• Gilles Coudert, Filmmaker, a.p.r.e.s production (France)

What are the challenges, opportunities, and most effective methods for transmitting the culture and practice of design to new generations? IDE designers believe—and actively practice—that in-person encounters and exchanges during research workshops, combined with direct knowledge of territories, are essential for conducting in-depth research and achieving relevant and innovative results. The aim is to create contemporary "syntheses" between cultures and expertise to design and produce "cultural objects." This is neither "colonial design" nor traditional design production networks, which often operate on an assumed logic of exclusivity and immediate commercial profitability.

During these roundtables, we will discuss how schools, cultural institutions, publications, design fairs, entrepreneurs, artisans, designers, artists, chefs, and others can build effective networks using the IDE platform. The goal is to equip new generations with the skills and enthusiasm necessary to engage in these vast, still underexplored fields.

By Pietro d’Amico, producer of oil, wine, and food products, Apulia (Italy), IDE To Puglia expedition partner

Items for tasting: "Oil Birds" by Sarnsang Na Soontorn and "Natura" bottle by Marta Bakowski